A Pop-up Condo by Primaries' 53 Benitez
A life-size dollhouse popped up at the Power Plant Mall North Court. Seeing this scene from the 3rd floor almost made me reach down to rearrange the furniture.
Though the interiors did not really need any fixing up, in fact the set up was quite attractive.The pop up model units is Rockwell's innovative way of creating buzz and awareness about its latest development, 53 Benitez, under its new subsidiary. Primaries by Rockwell Land.Its name Primaries tells us that it is a leader, innovator, prime mover in developing properties for young couples and families who are just starting out in life. While 53 Benitez showcased units that are ideal for this market, its amenities and features would be ideal for pretty much any urban dweller whether it be a young professional or a senior couple.
Primaries' being a Rockwell Land subsidiary is indicative of quality, credibility and taste, and now offering more affordable option for Filipinos.Going through the pop up unit in the middle of the mall was an experience all on its own. The 2-bedroom unit was quite spacious and well designed, showcasing actual finishes.This cross section of the unit shows (left to right) - maid's quarters, and two toilet and bath
the living room
bedroom
a view of the kitchen
The 53 Benitez unit in renders
The development includes these special features- floating bridgeways allows for natural ventilation
private bridgeways ensuring privacy for all residents
and amenities such as a 2 story clubhouse with fitness center, a playground and a pool encircled by lush landscaping
retail spaces featuring a convenience store, water station and laundry services
Here's a perspective of this mid-rise development
And location is always key. 53 benitez is located at a very accessible area just off Greenhills and New Manila: C. Benitez street corner P. Tuazon st. Quezon City.
Other features that make 53 Benitez an enticing option:- The location is accessible and with proximity to major thoroughfares and utilities but it is located in a quiet area, plus the building will be set back from the road to reduce noise even further, the Demilec spray foam insulation will also reduce the noises heard from outside .- 50% of the property is dedicated to open landscape and greens.- Primaries keeps safety in mind particularly for young children- down to the height of the balcony and corridor railings- The price is also attractive. A 2 bedroom unit will cost P6.2M, and this already includes maid's quarters and a parking slotThe 53 Benitez pop up model units will be available for viewing until October 12. Visit it at the Power Plant mall North Court or you may also call 828-9888 or visit www.primaries.com.ph.