“Strong is the new sexy.” I’ve been hearing this saying often these days. Couple that with the old adage,
“health is wealth” and we get reminded of what we should give importance to. We all work hard to
reach our goals and material success, and we are devoted to raising children who are well-rounded and
disciplined, but what is all that if we are not healthy enough to enjoy life with our loved ones. So the
thrust of Alaska Milk Corporation makes a lot of sense to me. It is important to encourage people
especially families to get healthy and fit together not only through proper nutrition, but also physical
Recently, Alaska Milk Corporation held its annual Alaska Milk Day celebration through a family
run at McKinley West in Bonifacio Global City. This is the fourth Alaska Milk Day celebration and
the event expanded beyond Metro Manila, with simultaneous runs occurring in three other
locations namely Davao, Cebu, and Naga.
Through this event, Alaska hopes to bring to light the need for better health practices among
Filipinos. The company’s thrust was validated by a recent study by FNRI or the Food and
Nutrition Research Institute and DOH. The National Nutrition Survey revealed that 2 out of 10
Filipino children are overweight and that 16 Million Filipinos above the age of 20 are also
overweight. The number of overweight and obese Filipinos have been increasing 0.17% points
annually. This is an alarming revelation because we know that obesity can lead to heart disease
and diabetes even in the youth and these has major effects, not only a person’s life and
productivity, but the family’s social and economic situation.
So we joined Alaska in bringing awareness to this cause by signing up for a morning 3K run as
a family. In spite of the fact that we were still fighting jetlag from our vacation, it felt good getting
outdoors again and getting some sunshine and air while getting fit. It really is always a
memorable experience to get outdoors and do physical activities together as a family.
It was extra special finding out that we had family also at the run, my sister Jaymie and her kids.
Having cousins around were enough motivation for the kids.
There were a lot of parents with children running together, as well as groups of friends and some running enthusiasts.
After the run, participants were treated to a lot more fun and games such as a huge and widely
attended Zumba event.
High energy Zumba instructors were infectious and motivated the crowd to dance and work their
Onstage, Alaska officials did the ceremonial milk toast reminding everyone to pledge to a
healthy and active lifestyle.
Participants were treated not only to Alaska Powdered Milk Drink.
but also Alaska condensed milk on pandesal, a healthy snack I’ve enjoyed since childhood
In these days when life is all the more fast-paced and competitive, we need to realize as moms
that molding our kids emotionally and spiritually, and giving them the best opportunities for
mental and psychological growth is just one part of our job as parents. It takes physical
wellness, health and energy to function, succeed and thrive in today’s world. We hold the key to
our children and family’s well-being.
From the items on our grocery list to choosing what type of food to serve during meal times, to
making sure they take their daily glass of milk and multivitamins, to scheduling time for exercise
or sports. We have to take decisive action, to nurture our children holistically and raise them to
be champions in life.
Starting young! These adolescents already know the benefits of living an active lifestyle
Photo ops with Alaska’s mascot, Ecow!
It was awesome seeing moms and dads who set a good example of getting active
Supporting Alaska Milk Corporation in the Alaska Milk Day event are Rhea Generics, Babyflo, Systema, Hana Shampoo and Champion. The beneficiary of the Alaska Milk Day Family Run is Children’s Hour.
Thanks for having us!