Electrolux: Part of the Family

Last year, I was invited by Electrolux to experience their products. Finding such a strong philosophy (“Thinking of you!”) behind well-made home appliances, coupled with the great people behind the brand is truly one of the highlights of my 2013.
Electrolux is of course not a new brand. It started in 1919 with the first-ever vacuum cleaner in the world. (Yes, Electrolux invented the vacuum cleaner!) and in the Philippines, it is known until today for its super catchy jingle “I’m gonna knock on your door…” which reflects their personalized service which is a company philosophy till today.

I have become a proud ambassador of Electrolux and love sharing about how their products can make our lives as moms easier, more efficient and less burdensome. The campaign is also something close to my heart as I am a true passion preacher especially after our last Mompreneur Summit themed Passion and Purpose.

Surprise! It’s me! Who would have thought I’d be part of something like this?

Such a great campaign on #wearingyourpassion

Here I am at the shoot with Chef Rosebud Benitez along with Kai Pioquinto and Apple Villar of Electrolux

I am in great company, with two moms I admire, Chef Rosebud Benitez who was just a few months pregnant during the shoot, and Cheska Garcia Kramer, the star mom of the social media world.

I call this one the telenovela shot:)

This was at the event to launch the Wear Your Passion campaign

and I met fellow ambassador Chef Bruce Lim who I love watching on his show The Boss on the Asian Food Channel

Electrolux created this little nook for me which I totally loved.

In my nook is the ELectrolux standing vacuum cleaner, toaster, coffee maker and airconditioner.

It even had this collage of photos taken at the shoot. Not used to seeing so many solo shots of myself, but hey this is nice:)

With Apple Villar, Electrolux Product Manager for Fabric Care, who I worked closely with for the Wear Your Passion Clothing drive for Yolanda

I adore this young woman for her positive vibe and spirit:)

This is Cheska’s nook showcasing the Electrolux Time Manager Washer/Dryer

This is Chef Rosebud’s nook showcasing the Electrolux 3-door Refrigerator

In this event, we talked about our different passions as certified “Passionistas”

Chef Rosebud who has been with the Electrolux family for many years now speaks about her life as a mom chef

Cheska with her adorable daughter Kendra shared about how they bond as a family even with their busy schedules

and I spoke about my passions as a mompreneur

Apple reports to the media guests on the Clothes for Hope campaign

Thanks to the generous hearts of our Mommy Mundo community for supporting this project! Read more here

Here we are with event host Issa Litton

So happy my mom and sister Jaymie (Thebullrunner.com) was able to join me at the event

and even my cousin and business partner Candy (of Mommy Matters) and her baby David

Friend and Urban Mom editor Jing Lejano even visited me backstage:)

And of course my super supportive hubby Gary was there too to make things fun:)


Electrolux Product Manager for Air Conditioners Artem Alabastro, Marketing Manager Andrea Pionilla, myself, Electrolux Philippines General Manager Malu Estaris and Product Manager for Small Appliances Kim Viray


Thank you Electrolux! Just as your products have become part of our home, I’m happy and proud to be part of your family!

To know more about Electrolux, follow their social media pages below:
on Facebook
on Instagram
on Youtube

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