Being behind the scenes of events we produce in Creative Juice has always been fulfilling, but it’s also fun and such a thrill to be on the other side sometimes, as a guest. One memorable event I was invited to recently was to the formal media launch of Common Thread, a new lifestyle store located in Greenbelt 5 Makati.
Three things made this event extra memorable:
Common Thread is the newest baby of our long time client and friends from Terry SA. After much success in making Havaianas a staple in every Filipinos’ closet, Terry SA has taken on this new retail adventure, opening Common Thread first overseas in Singapore and Malaysia, then finally in Manila last December, while being consistent in its style principle: carefree fashion. Through its carefully handpicked line up of brands and merchandise, Common Thread offers a collection of “style anchors” – fashion essentials to help one in creating his/her own style story.
Ammiel de Leon, friend and client from Common Thread is all passion and excitement as he walked us through the store
The Terry SA team in full support at Common Thread’s launch
Second reason is that my date for the night was my son, Coby. I rarely bring my kids out on school nights but my usual date Gary was not available, and since he (miraculously) did not have homework that evening, I invited him to come along. I knew he would thoroughly enjoy the event not only because it was a date with mom (of course, right?!) but because my son has become a fashion-phile of sorts and he would love Common Thread as I did when it had its soft opening last December.
Coby had an awesome time checking out the merchandise
and we both loved the Thread 365 tees
Common Thread’s style advisors were a great help too
And I also had a great time seeing friends
Common Thread is a treasure trove of fashion finds for people like me who like to keep fashion simple and fun. Since my days make me shift from home to work, kids to business multiple times sometimes in one day, I need to be relaxed and comfortable even while being creative in how I look and still creating my personal style.
Common Thread carries cool brands that does give one a sense that fashion does not have to be complicated.
CT accessories and Havaianas
Allegrina ballet flats
The Lost Nomad
Fun accessories and knick knacks
Other brands that are available in Common Thread: Hoola sunglasses, Loudbasstard, K-Way fold-away jackets, Praiaz shoes, Levi’s, Ray-ban and more.
After our shopping evening, Coby and I were happy with our Common Thread choices:
Thread 365 shirt, Loudbasstard
Thread 365 striped tee, The Lost Nomad leather card case/ wallet, CT beads bracelet, & Happy Socks
Coby and I with Ammiel
To find out more, visit: www.commonthreadonline.com and follow them on Facebook, Twitter and Instagram (@commonthreadPH).